In May 2019 we published a blog entry where we covered building a connection between prebid.js and Google Ad Manager and compared it with Open Bidding (formerly EBDA). What remains unchanged is that Google’s Ad Exchange is still not compliant with prebid.js, so publishers using this header bidding standard have to link …
After header bidding market analyses for Poland from June 2019 and Bulgaria from July 2019 time has come for another one. This time we focused on the Romanian market – the second biggest in CEE with one of the highest rates of economic growth in Europe. Just like in previous iterations, the hypothesis says …
Programmatic buying has come to the market with a promise of increasing the efficiency of digital media trading. But some things apparently did not go as planned as programmatic media buyers have to deal with fraud and lack of transparency into the purchasing process. Also, it seems the whole ecosystem …
Header bidding has been there for quite a while already, but apparently many things stay unclear. The advantages of this approach have been covered elsewhere, in this article we would like to deal with both its real and imaginary downsizes. Here they go: Latencies: yes, open bidding increases page load …
“In order to help simplify programmatic for our partners, in the coming months we’ll start to transition publisher inventory to a unified first price auction for Google Ad Manager” – states an announcement by Google’s Group Product Manager Sam Cox published Google at the very beginning of May. “By switching to a …
