2019 was another year of a massive growth and change in programmatic advertising. We saw, among others, Google introducing their Unified Price Auction, increasing popularity of header bidding and another steps aimed at improving user privacy and safety of the whole ecosystem. While the pace of growth is likely to …
As a publishers tech partner Waytogrow stands for implementing and testing many different technologies and tools as we believe this approach leads to the best possible results. In the past we focused mainly on prebid.js as we discussed the most common myths regarding this technology and compared it to Google’s Open Bidding. This time …
Lazy loading, a pretty common term in the world of programming has been recently gaining traction also in digital advertising. Given its popularity, we would like to discuss the real impact of this approach on publishers programmatic revenues. What is lazy loading? Let’s begin with the definition. Lazy loading is …
An analysis into prebid adoption in the UK versus other CEE tested two hypotheses; prebid has a positive impact and is likely to be implemented & UK adoption should be greater than in CEE due to UK market maturity. The analysis yielded interesting results; prebid is unsurprisingly adopted in the …
W czerwcu 2019 opublikowaliśmy wyniki badania poziomu implementacji rozwiązań header bidding wśród wydawców w Polsce. 7 listopada mieliśmy przyjemność wystąpić na Programmatic HowTo IAB w Warszawie, gdzie zaprezentowaliśmy wyniki badania popularności implementacji header bidding w wysoko rozwiniętych cyfrowo krajach zachodnich (USA, UK, Niemcy), porównując je do Polski oraz innych krajów …
In the past 5 months we published our header bidding market analyses of a few CEE markets – Poland, Bulgaria and Romania. In addition, on November 7th thanks to IAB Poland we had a chance to present our research comparing Polish programmatic market to more mature Western markets (US, UK , Germany) as well as …