Category:
Opinions
What 2020 will bring in the world of programmatic – an opinion
2019 was another year of a massive growth and change in programmatic advertising. We saw, among others, Google introducing their Unified Price Auction, increasing popularity of header bidding and another steps aimed at improving user privacy and safety of the whole ecosystem. While the pace of growth is likely to …
Lazy loading – a valuable solution for your advertising business?
Lazy loading, a pretty common term in the world of programming has been recently gaining traction also in digital advertising. Given its popularity, we would like to discuss the real impact of this approach on publishers programmatic revenues. What is lazy loading? Let’s begin with the definition. Lazy loading is …
Client-side header bidding and Google’s Open Bidding – a comparison
In May 2019 we published a blog entry where we covered building a connection between prebid.js and Google Ad Manager and compared it with Open Bidding (formerly EBDA). What remains unchanged is that Google’s Ad Exchange is still not compliant with prebid.js, so publishers using this header bidding standard have to link …
