Monetization Strategy

Client-side header bidding and Google’s Open Bidding – a comparison

In May 2019 we published a blog entry where we covered building a connection between prebid.js and Google Ad Manager and compared it with Open Bidding (formerly EBDA). What remains unchanged is that Google’s Ad Exchange is still not compliant with prebid.js, so publishers using this header bidding standard have to link …

Categories: Monetization Strategy, Opinions, Publisher Solutions

Header bidding – are proprietary wrappers better than comprehensive yield management solutions?

It is not new that header bidding is a multifaceted concept and publishers can use either open solutions like prebid.js, often in cooperation with 3rd parties, or not-that-open ones, like wrappers offered by certain SSPs providers, Pubmatic or Index Exchange for instance. While both approaches have their obvious pros and …

Categories: Monetization Strategy, Opinions

Google, Facebook and Amazon – how to challenge the heavy-weights in digital advertising?

In February 2019, a marketing analytics company WARC released their Global Ad Trends report pointing out a significant domination of Google and Facebook in the industry. The research predicts that Google and Facebook’s combined share of internet ad spend in 2019 will reach 61.4% of the global online ad market. While those two are …

Categories: Monetization Strategy, Opinions