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Wszyscy zdajemy sobie sprawę, jak duży będzie wpływ pandemii koronawirusa na światową gospodarkę, z rynkiem reklamy internetowej włącznie. Od jakiegoś czasu można było zauważyć znaczny wzrost liczby odsłon oraz zapytań reklamowych (ad requests), co potwierdzają także dane zebrane przez Waytogrow. Jednocześnie towarzyszy mu istotny spadek średniego eCPM. Dynamika zmian obu …
It’s been obvious since a while that coronavirus pandemic would have a massive impact on global economy, and digital advertising is not an exception. What the industry has been already seeing and what is actually reflected in Waytogrow’s data too, is the surging number of page views and ad requests …
As 2020 has begun and more than half a year already passed since we published our first desktop header bidding analysis for Poland, we decided to run another iteration in order to find out what (if anything) has changed since then. We do not have a full data regarding digital advertising …
As a publishers tech partner Waytogrow stands for implementing and testing many different technologies and tools as we believe this approach leads to the best possible results. In the past we focused mainly on prebid.js as we discussed the most common myths regarding this technology and compared it to Google’s Open Bidding. This time …
In May 2019 we published a blog entry where we covered building a connection between prebid.js and Google Ad Manager and compared it with Open Bidding (formerly EBDA). What remains unchanged is that Google’s Ad Exchange is still not compliant with prebid.js, so publishers using this header bidding standard have to link …
