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Header bidding – are proprietary wrappers better than comprehensive yield management solutions?

It is not new that header bidding is a multifaceted concept and publishers can use either open solutions like prebid.js, often in cooperation with 3rd parties, or not-that-open ones, like wrappers offered by certain SSPs providers, Pubmatic or Index Exchange for instance. While both approaches have their obvious pros and …

Categories: Monetization Strategy, Opinions

Google, Facebook and Amazon – how to challenge the heavy-weights in digital advertising?

In February 2019, a marketing analytics company WARC released their Global Ad Trends report pointing out a significant domination of Google and Facebook in the industry. The research predicts that Google and Facebook’s combined share of internet ad spend in 2019 will reach 61.4% of the global online ad market. While those two are …

Categories: Monetization Strategy, Opinions