Wszyscy zdajemy sobie sprawę, jak duży będzie wpływ pandemii koronawirusa na światową gospodarkę, z rynkiem reklamy internetowej włącznie. Od jakiegoś czasu można było zauważyć znaczny wzrost liczby odsłon oraz zapytań reklamowych (ad requests), co potwierdzają także dane zebrane przez Waytogrow. Jednocześnie towarzyszy mu istotny spadek średniego eCPM. Dynamika zmian obu …
It’s been obvious since a while that coronavirus pandemic would have a massive impact on global economy, and digital advertising is not an exception. What the industry has been already seeing and what is actually reflected in Waytogrow’s data too, is the surging number of page views and ad requests …
As 2020 has begun and more than half a year already passed since we published our first desktop header bidding analysis for Poland, we decided to run another iteration in order to find out what (if anything) has changed since then. We do not have a full data regarding digital advertising …
2019 was another year of a massive growth and change in programmatic advertising. We saw, among others, Google introducing their Unified Price Auction, increasing popularity of header bidding and another steps aimed at improving user privacy and safety of the whole ecosystem. While the pace of growth is likely to …
